Collaborated with a diverse range of clients across various industries, including public institutions like the Government of the Republic of Korea, universities, research foundations, startups, and small businesses. I delivered tailored design solutions by understanding each client’s unique needs, fostering positive relationships that led to repeat business and referrals. Working on a variety of design projects has given me a broad perspective on how to adapt design solutions to different scales and requirements.

Web ∙ UI design

• Defined and refined visual language across products, creating UI designs that enhanced usability and consistency.
• Built high-fidelity prototypes from initial concepts, translating product ideas into polished, testable designs aligned with user-centered principles.
• Created visually compelling user interface with an intuitive UX design principles.
• Drove early-stage product design, establishing UX direction and visual identity for new features.

Branding ∙ Editorial ∙ Graphic design

• Developed comprehensive brand identities to ensure cohesive visual communication.
• Created brand guidelines and design systems to maintain consistency across all marketing and design materials.
• Produced marketing and social media collateral to support branding initiatives.
• Collaborated with researchers to accurately and effectively present their findings through visually appealing editorial designs, considering the diverse needs of the audience.

Video Editing ∙ Managing Social Media

• Handled the entire video production process from shooting to editing and live streaming, creating compelling and polished videos.
• Managed multiple clients’ YouTube channels, and my own two personal channels, achieving subscriber counts of 74K+ and 12K+, through consistent content delivery and interactive audience engagement.